Filed under: Detroit, Michigan, business, interactive, marketing, social media, social networks, twitter, unconference, virtual worlds, web 2.0 | Tags: business, Detroit, interactive, marketing, Second Life, twitter, unconference
“Oh – traditional business conference, it’s time to pack up and go home. Even retire for that matter.”
You can’t compete.
Web 2.0 has you pinned to the mat and you’re yelping “Uncle!” Ok. Maybe a slight exaggeration. But still, the days of static, one way anything – advertising, media, PR, video, music distribution, business, etc. – are OVER.
Take a read of this article from CNNMoney.com.
One of my current projects is planning an unconference for the Creative Cities Summit 2.0 coming to Detroit during Oct. 13-15. Some seriously fresh a** ideas are coming to mind with Second Life, Facebook, Twitter, cell phones, video, and cameras.
Stay tuned for the brillance that will be CCS2’s unconference.
If you have any ideas for us about a cool venue/event you went to that incorporated such interactive elements, give me a shout! I’d love to hear about it.
Filed under: blogs, social media, social networks, twitter, web 2.0 | Tags: community, social networking, social media, twitter
Over nice glass of Cotes du Rhone a few nights ago, the question: “What the heck is Twitter all about?” was posed by a semi-savvy web using friend. “Is this something she could use as a communication tool?” Her stance, “I sorta use it. I don’t totally get it. What is the benefit for my 9-5 life?”
Good question. So glad you asked.
Like most social media PR tactics, Twitter is one of many which you should use to connect, build and then pitch. NOTE: “Pitch” is used loosely here and should be swapped out equally or more often with “converse.”
Don’t be about business all the time. It’s lame and annoys most people.
The nature of Twitter as a real time mini-blog that grants access to people’s everyday doings and thoughts is very powerful. Done correctly with taste and common sense – it’s a winning strategy to connect.
Paull Young, who is always talking about useful, put the above advice into action as recapped in his post “Examples of Twitter Providing a business benefit.”
Here are his five ways to use Twitter as comm tool, each with his own real life examples:
Twitter For Pitching Conversing
Twitter to Build a Knowledge Network
Twitter as a Beta Tester
Twitter to Recruit
Twitter as a Crisis Warning System
Happy Twittering!
