tangled web


unconference/sxsw/conference 2.0
March 13, 2008, 10:26 pm
Filed under: Detroit, Michigan, business, interactive, marketing, social media, social networks, twitter, unconference, virtual worlds, web 2.0 | Tags: , , , , , ,

“Oh – traditional business conference, it’s time to pack up and go home. Even retire for that matter.”

You can’t compete.

Web 2.0 has you pinned to the mat and you’re yelping “Uncle!” Ok. Maybe a slight exaggeration. But still, the days of static, one way anything – advertising, media, PR, video, music distribution, business, etc. – are OVER.

Take a read of this article from CNNMoney.com.

One of my current projects is planning an unconference for the Creative Cities Summit 2.0 coming to Detroit during Oct. 13-15. Some seriously fresh a** ideas are coming to mind with Second Life, Facebook, Twitter, cell phones, video, and cameras.

Stay tuned for the brillance that will be CCS2’s unconference.

If you have any ideas for us about a cool venue/event you went to that incorporated such interactive elements, give me a shout! I’d love to hear about it.

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Breakfast of champions: Web 3.0
March 8, 2008, 4:39 pm
Filed under: virtual worlds, web 2.0, web 3.0 | Tags: , ,

Skip the Wheaties, have Web 3.0 for breakfast. Absolutely fascinating stuff to daydream about. As a business, we’re still trying to move clients big and small into Web 2.o. But we can’t help but to peek forward just a little while everyone else gets up to speed. From a PR stance, it’s thrilling to think about the new ways we’ll be able to engage with people.

The AppGap: Beyond Web 2.0

We’re just starting to see that now with Web 2.0 — pushing the boundaries of information sharing from centralized and controlled by organizations to decentralized, collaborative and controlled by consumers. In essence, this means:

  • Web 1.0 - unidirectional and “push”. E.g. traditional brochureware-style websites
  • Web 2.0 – interactive – “push” + “pull”. E.g. Social computing websites like MySpace, Wikipedia, and Facebook
  • Web 3.0 – immersive. E.g. 3D Virtual Worlds and ubiquitous computing
  • Web 4.0, 5.0 … the semantic world with intelligent agents and adaptive information

Personalized Media: Virtual Worlds, Web 3.0 and Portable Profiles

web evolution

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